
Almost every woman has lied about her age at some point in her life. www.defineyourself.ca, a website and community dedicated to women and their feelings about aging, launches a nationwide contest, the Best Lie About Your Age Contest, which will run to August 22, 2008. We are appealing to women across Canada to share their most outrageous lies with a $1,000 MedSpa credit as the grand prize for the ‘best lie’ story.
Inspired by a recent story in the British press about talkshow host who admitted to keeping quiet when the media dropped a year from her real age, DefineYourself.ca wants Canadians to share their great lie stories.
“It’s a known fact that women lie about their age, but nobody wants to admit it, until they get caught!” says Catharine Fennell, creative director for DefineYourself.ca and managing partner in SwingThink Inc., the agency behind the Define Yourself campaign. “We think this contest is a great way to open up dialogue about why women lie and share some great stories.”
The contest is open to all Canadian men and women and will be judged based on the craftiest and most outrageous story. The judging panel consists of women from DefineYourself.ca’s previous season casts and Anti-Aging experts. The crowned Anti-Aging Diva will receive a $1,000 credit for a day of pampering and services and will be featured on DefineYourself.ca
So what are you waiting for, you’re not getting any younger! Visit www.defineyourself.ca and enter now!