
An RBC Insurance/Ipsos Reid survey suggests that while the nine-in-ten Canadians drivers (86 per cent) do not approve of using a cell phone when driving, almost all drivers (95 per cent) report having seen other people talking on cell phones while on the road. Despite knowing the risks of using a cell phone while driving, many Canadians succumb to temptation: 52 per cent of drivers who have cell phones admit to using them while behind the wheel.
Canadians are also critical about e-mail and texting while driving, with an overwhelming number of drivers (97 per cent) saying it is wrong to do either while driving. However, almost half (47 per cent) have seen people checking e-mail or text messages while driving.
“Mobile technologies have dramatically increased our ability to multi-task at home and work and now unfortunately in our cars,” said Francois Boulanger, president and CEO, RBC General Insurance Company. “And it’s happening despite clear evidence that most motor vehicle accidents are caused by driver error. Anything that takes away from one’s focus on safe driving should be avoided.”
As debates continue across the country over the issue of driver distraction and cell phone use while driving, industry associations like the Insurance Bureau of Canada (IBC) have started national campaigns to alert Canadians to the dangers of distracted driving.
“Most Canadians acknowledge that driver distraction is a problem,” said Mary Lou O’Reilly, VP, Public Affairs and Marketing for IBC. “Most of us think it’s the other guy’s problem. We need to change that attitude if we want our roads to be safe.”
The survey also found 73 per cent of Canadians have witnessed other drivers eating a meal while driving and 58 per cent of Canadians have personally seen other drivers putting on make-up while driving. Of those surveyed, 19 per cent acknowledged they continued driving even when extremely tired.