Real Canadian women show off the hair they love in Dove's second Shine Magazine

Dove has unveiled the second issue of Shine Magazine, a publication featuring images of real and diverse Canadian women who have a love affair with their hair. Over 50 real Canadian women from coast to coast can find their photograph in Shine’s pages. Nine real women from across the country participated in a professional photo shoot for the magazine’s feature story.

One such woman was Toronto-based Penny, who graced the pages of Dove’s latest campaign.

“My hair is like me – hard to control, with a mind of it’s own,” laughs Penny, a 52 year-old fine art lover, piano and viola player. “I was so happy to be a part of this campaign given Dove’s mission to try to change the world’s unfortunate and skewed perception of beauty.”

Charlotte, age 34, the Shine cover model and resident of the quiet town of Morris, MB is a stay-at-home mom with three children. “Participating in this campaign, I learned the value in everyday people like me! Sometimes we get stuck feeling normal and yet we are all exquisite in one way or another,” says the redhead.

Shine Magazine shows that how a woman feels about her hair when walking out the door in the morning affects her daily outlook and self-confidence. None of the women featured in Shine’s pages are professional models or actors, in keeping with Dove’s policy of using real women to depict real, genuine beauty.

“Shine Magazine is full of beautiful, self-confident Canadian women who feel wonderful when their hair is just the way they like it,” says Alison Leung, Dove marketing manager. “These women know that starting their morning with beautiful hair sets the stage for the rest of the day.”

In Spring of 2008, Dove invited women across Canada to participate in an online casting call. The only restriction was that candidates could not have previous modelling experience. Women of all ages, all ethnicities and all hair types submitted their favourite photos to take a shot at representing real Canadian women and celebrating real hair.

“It was so refreshing to see how many women love their hair on a daily basis, and that they are interested in caring for their hair in a way that makes it shine,” says Leung.

The nine women who grace the pages of the feature story come from seven locations across Canada: Winnipeg, Guelph, Morris, Calgary, Saskatoon, Montreal and Toronto. They range in age from 22 to 52 years old and spend their time dedicated to their diverse careers that range from a massage therapist, librarian, stay-at-home mom and entrepreneur. These women share their personal tips on the pages of Shine for ensuring bad hair days are few and far between, while juggling life in their many roles!

“These women are the ultimate ambassadors for the many inspiring and confident women across Canada,” says Leung. “None of them had ever done anything like this before, but they got in front of the camera and it was as if they’d been there hundreds of times.”

Shine Magazine will be available with select subscription copies of September and October issues of Transcontinental magazines, along with 50,000 copies available on newsstands with Elle Canada magazine. Alternatively, the magazine can be viewed in its entirety at dovehair.ca as of August 27, 2008.

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