Samsung gives Attitude

With North American households, on average, washing approximately 400 loads of laundry a year, Samsung Electronics Canada is making it easier for Canadians to turn their laundry room green. Announced today, Samsung has partnered with Quebec-based Bio Spectra, the leading developer and manufacturer of eco-responsible home cleaning products, to launch a national promotion where customers who purchase a 27” Samsung washer and dryer will be given a year supply of eco-friendly ATTITUDE fabric detergent.

Customers can register for the promotion by logging onto www.samsungattitude.ca and filling out an entry form with the serial number of their recent Samsung laundry purchase. They will then be sent six bottles of premium ATTITUDE lavender and grapefruit laundry detergent.

“Samsung prides itself on offering energy efficient and eco-friendly home appliance products,” said Warner Doell, Director of Sales and Marketing, Home Appliance Division, Samsung Electronics Canada. “By partnering with ATTITUDE, we are giving our customers the means to transform their laundry room into a truly green space.”

Samsung’s full line of laundry products are energy efficient and carry the Energy Star rating. Samsung’s latest laundry offering, the Platinum laundry line – now available at major retailers across Canada – features one of the largest capacities in the market today, allowing users to clean more laundry with lesser loads which is friendly on Mother Nature and hydro bills.

ATTITUDE is the world’s largest line of certified eco-friendly household products and the first to be accredited by an EcoLogo certification, the most recognized and respected environmental standard in North America.

“This partnership emphasizes both Samsung and Bio Spectra’s commitment to offering customers high-quality eco-friendly products,” said Melissa Lusignan, Sales & Marketing Manager, Bio Spectra. “By offering effective, green alternatives to Canadians, we allow conscientious citizens to make their daily gestures to protect the environment without sacrificing speed and efficiency. We are excited to partner with a like-minded company such as Samsung in contributing to the sustainable development of our planet and helping consumers protect their health and reduce their environmental footprint.”

Made with essential oils and all natural ingredients ATTITUDE laundry detergent is naturally hypo-allergenic and with its concentrated formula can wash 35 loads with just one 1.05 litre bottle. Free of petrochemical derivatives, the detergent is designed for both high-efficiency and conventional washing machines.

Samsung and ATTITUDE offer the following tips to help turn your laundry room green:

• Full Capacity is Key – Only do a load of laundry when you have a full load. Washing and drying one full load is more energy efficient than washing and drying two medium-sized loads. Also, when drying laundry refrain from adding wet items to a load that is already partially dried – it will just increase the cycle time.
• Clean Your Dryer – Make a habit of cleaning out your dryer’s lint filter after each use. A clogged filter can lead to longer drying cycles – wasting both your time and money. Also, periodically check the outside dryer exhaust vent to ensure it’s clean, unobstructed and that the flapper can open and close freely.
• Timing Is Everything – Dry loads right after each other to take advantage of the heat still in the dryer from the previous load. Also set your dryer to an auto-dry setting instead of a timer setting to help reduce wasted energy.
• It’s all in the Detergent – Use concentrated laundry detergent as it contains less packaging. Also, purchase a biodegradable and non-toxic detergent as it won’t harm the environment or your health.
• Use Mother Nature – Take advantage of warm weather by hanging your laundry to dry outside.
• Save on Dry Cleaning – While the tag may say “dry-clean only” you shouldn’t believe everything you read. Several delicate fabrics like wools and silks can be laundered at home with proper care. So be environmentally friendly and cut your dry cleaning bills by washing your delicates at home, air drying or using Samsung’s “steam refresher” feature to freshen up wrinkled clothes.

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